There’s a good chance you’ve clicked on this link thinking that I’m going to talk about content for marketing. Well, I am and I’m not. What I want to talk about is content that markets YOU.

Content that makes you stand out in the crowd. Content that doesn’t benefit the company that you work for, but benefits you as an individual. Content that helps build your Personal Brand.

Now there’s an incredibly good chance that you’re being bombarded on LinkedIn, daily, by influences saying you should do this (Gary Vaynerchuk I’m looking at you). However, many people feel an intangible barrier that stops them from actually doing it. Writing content is hard, right? A fair portion of people in corporate jobs haven’t written content since they were in high school… maybe University at best. On top of that, it’s not the same as writing those essays you did in Year 12.

It’s daunting! People are going to read what you write (hopefully).

Here are a few things you can do to help get ready to put your best work out there:

To start off with, don’t focus on what you think you want to be known for. Start with a hobby that you’re really passionate about. Unless your hobby is what you’re lucky enough to do for a living (in which case, congratulations) your passion probably isn’t going to be work-related. More likely it’s your love of movies, golf, diving or lion taming. It becomes a lot easier to create when it’s less about trying to say the right thing and more writing about what you know.

The act of writing content doesn’t have to be a hard process to start. Right now I’m literally typing this article with my voice. Google Docs, when used in a Chrome browser, has a fantastic function called “Voice typing”. If there’s one thing you take away from this piece please make it the following:

  1. On your computer, open Google Docs in Chrome, navigate to “Tools” and enable “Voice typing…”
  2. Grab a pair of headphones with a microphone built in and plug them into your computer. The ones that came with your phone will work.
  3. Look into a mirror, stand up if you can, and talk at yourself about 3 or 4 parts of your hobby that you love. Try and pretend like you’re talking to a friend.

Before you know it, you’ll have a body of text in front of you. It’ll need editing, but you’re not sitting in front of a blank screen.

The key here is that you’ve started to practice, and the more you practice, the easier it will be to articulate your ideas. This flows onto becoming more experienced in positioning those ideas in interesting ways and engaging more people.




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