So you’ve decided you want to make a blog, start a side business, create a youtube channel (I could keep going). Great! What’s one of the first things that come to mind when you think of the branding yourself? A personal logo.
My aim here is to give some practical advice on how to create a logo you like and that won’t cost an arm and a leg. When you’re creating a brand for yourself, by yourself, the funds aren’t limitless. There’s definitely value in working with an experienced design professional, however, not everyone can afford those services when you are paying out of your own pocket.
The great thing about logo design in this day and age is it doesn’t have to be expensive. If you’re willing to invest the time, there are effective ways to save on cost.
I’ll be looking at some tools and services that will produce a worthwhile logo on a modest budget.
Do your research
This seems like a no-brainer, but it’s so easy to get over excited and not do it.
There is a myriad of different styles of logos with complexity ranging from a simple font with well-chosen colours, all the way through to elaborate illustrative designs.
When it comes to actually bringing a logo to life, having a clear idea in your head of the styles that resonate with you and saving some reference material will save a lot of time and headaches.
A website like Pinterest is a great resource to look at a lot of logo variations at once. Plus saving them to come back to later is easy. Here’s a search you can start off with on Pinterest for personal logos.
How can I get one made?
Use a logo generator
This is probably one of the quickest and easiest ways to get a logo spun up. Websites like tailorbrands.com will actually do the heavy lifting for you, walking you through a set of questions that will generate a logo for you. Simple.
The key benefit of this approach is that if you don’t have a creative bone in your body, the platform does the work for you. You’ll be presented with a range of logo variations based on Tailor Brand’s database of design elements (and even the option of procedurally generated illustration).
The downside is, bluntly, your design options are going to be limited by the creativity of the platform. After trying a few different logo name options and industry types, I definitely saw increasingly common elements and themes in the logos that were generated.
There’s no cost of generating options, but if you want to download high-resolution files of your design you’ll need to sign up for a plan.
Here’s an example of a logo I spun up (note I didn’t pay, so it’s low res)
Do it yourself with an easy tool
Assuming that you’re not a whiz in Adobe Photoshop or Illustrator, the thought of actually making a logo yourself is pretty daunting. Luckily there are some great, cost-efficient tools out there that will help you bring your ideas to life.
Canva is a fantastic tool that has a massive library of logo templates that you can browse through and edit to your tastes. The user interface is simple, easy to pick up and searching through their assets is intuitive.
The system doesn’t offer the flexibility of the Adobe Suite to really take control of your design, but it does have over 50,000 logo templates for you to start from. You can check them out here.
This is a logo I created from one of their templates:
Have someone give you a hand
So if the first two options aren’t up your alley, or if you’d like some thought power from another human involved in the process, websites like fiverr.com are very useful.
The premise of the site is to connect people looking for work to be done, with freelancers willing to take up the job. As you might guess from the name, you can commission work for as low as $5 USD. Turn around time on the jobs can be advertised as low as 24 hours (personally, I’ve had some freelancers send me mocks within 2 hours on Fiverr).
Now that’s not to say getting a logo designed for 5 bucks is going to get you a good result. There’s a wide range of designers on the platform who vary in talent, the number of revisions they’ll include, and the amount of time they’ll put into the designs.
There are a few approaches you can take when engaging with this ecosystem. One option is to find a designer that portrays a style that resonates with you, and fits within your budget, to develop a number of concepts and revisions. Another option, (which can be particularly handy if you’re not sure what you want) is to take a scattergun approach and commission a number of low-cost designers to get a range of ideas.
Here’s a concept of a logo (which I’ve repurposed from another project), that was completed by a Fiverr freelancer:
Have a go at learning Adobe
I’m not going to go into too much detail on this one because it’s a bit of a rabbit hole.
If you’re interested in upskilling yourself in the Adobe Suite, primarily Illustrator and a bit of Photoshop for logo work, I would thoroughly recommend it. If you’re not finding a design that’s quite right through the above options, there are not many other tools that will give you greater control over your design.
Plus it’s a great skill-set to have in general.
This is a logo design that was created by playing around in Illustrator:
Getting a personal logo made doesn’t have to difficult or expensive. You’ve got access to many tools and services to have one designed.
Go get one done 🙂